Chances are you’re here because you are considering signing up to Job Killing/Lead Gen Builders but you want some more information before you make that leap.
You want to read a Job Killing review that isn’t just a glorified sales pitch from one of the Job Killing ‘students,’ and find out whether Job Killing is worth the money, offers substantial information that can’t be found for free elsewhere, and most importantly, whether or not it is a scam.
In this article, you will learn just what Job Killing is, how much money you can expect to spend on this programme, whether Job Killing is legit or a scam, and we’ll also take a look at some Job Killing reviews from around the web.
Please note that this article will be referencing the ‘Job Killing’ programme, because that is what the majority of you are searching for information on.
However, due to lots of negative online reviews, the people behind Job Killing decided to rebrand, and they use the course name much less when advertising it.
You should also be aware that the Lead Gen Builders course by Ippei Kanehara is the same as the Job Killing course, just rebranded and with a cleaner image.
Job Killing Review – Is Job Killing a Scam?
The people behind Job Killing
In 2014, two men named Dan Klein and Brad Campbell partnered up to create a business model that would help local businesses generate more sales.
Brad Campbell is no longer involved with Job Killing, but Dan is still the face of the business and the one who does the training sessions. He has a very direct, no BS approach to coaching, which is what his supporters love about him.
Another one of the major people behind Job Killing is Ippei Kanehara, one of Job Killing’s biggest success stories and loudest cheerleaders. Ippei sells the ‘Lead Gen Builders’ course on his website.
What is Job Killing?
Before we get into it, you should know that I am not a member of the Job Killing programme, so cannot give in-depth analysis of the course material itself.
With that being said, none of the Job Killing reviews from members give out that information either, because it is supposed to stay behind the paywall.
So then, what is Job Killing?
Well, Job Killing/Lead Gen Builders is an online course with around 30 hours of video content designed to teach you how to make money with lead generation.
It teaches its members how to create and grow websites using SEO (search engine optimisation), that will collect leads, which can then be sold onto small local businesses.
This might sound a bit complicated, so let’s break it down.
What is lead generation?
Lead generation basically connects businesses to paying customers.
In practice, this means getting the contact details of people who may be interested in your business, often through an email sign-up form on a website.
For example, the email sign-up form at the bottom of this page is a lead generation tool, because I can send emails to people on the list with opportunities that they may be interested in in the future.
This would be an example of me, as a small business owner, doing my own lead gen.
However, most businesses don’t have time to do their own lead generation, so they pay someone else to do it for them.
This is what the Job Killers do – they collect people’s contact details (the ‘leads’) and sell them.
You might be wondering – is this legal?
The answer is yes – if it is in the Terms and Conditions section of their website, it is perfectly legal for them to sell your information.
Of course, just because something is legal, doesn’t mean that it is ethical, but we’ll let you be the judge of that.
How do Job Killers collect leads?
The Job Killers business model focuses on ‘local lead generation.’
It instructs its members set up multiple websites in different niches in specific locations, aimed at collecting leads.
For example, you might build a website designed to attract people looking for window cleaners in Birmingham.
Those people will type ‘window cleaners in Birmingham’ into Google, find your site, and end up entering their email address into it (usually because you’ve offered them a newsletter or something).
You collect those email addresses and sell them to a window cleaning company in Birmingham who are looking for new customers.
Black hat techniques and Job Killing
It sounds so simple – find your niche, build the website, get it ranking on Google and voila!
Not so fast.
Building a website takes work, a deep knowledge of SEO, a tonne of time.
I am experienced with building websites that rank and have a lot of knowledge of SEO, so perhaps the programme could work for someone like me, but if you are new to the game, you may find it lacking.
What’s more, some of the strategies that Job Killing teaches are known as ‘black hat’ SEO strategies.
For example, their ‘influence’ links are actually PBN links. PBN links directly violate Google’s Webmaster Guidelines and can result in penalties from Google.
In other words, you are paying for something that could ultimately result in the downfall of your site, and if you are new to SEO, you would have no idea.
Another risk you take with Job Killing is that their ‘proven lead generation blueprint’ involves setting up fake businesses.
Yes. You read that right.
You have to get a PO Box address for ‘your’ window cleaning business (for example), get that address verified with a Google My Business postcard.
This is essentially fraud, because you’re setting up a fake business at a fake location.
What’s more, if Google ever decides to do a manual review on any of your sites, they will see that they are all based at the same address, which could result in your business being destroyed.
This video by Brandon Olsen, a former Job Killing student, goes into more detail.
Another red flag is the Job Killing website itself.
I personally find it alarming that a course that promises web design, SEO and copywriting has a terrible design, very poor SEO and a tonne of grammatical errors.
Ippei’s Lead Gen Builders website is not much better.
The fact that these so-called ‘experts’ in SEO and sales have such abysmal landing pages make you wonder about the quality of the content behind the paywall.
The time factor
Getting a website to rank using SEO takes time.
We’re talking about 40+ hours per week for 6-12 months, which can hardly be described as a ‘side hustle.’
Remember, you will not be making any money during this time.
Not many people are in a position to be able to essentially take on a full time job without being paid.
If your website ever manages to rank, you will then have to call local businesses to try and persuade them to buy your leads, of which there is no guarantee.
As you can see, this isn’t about a ‘simple formula’ or ‘doing 1 thing and doing it well.’
You must buy a domain, build a website, undergo keyword research, create optimised content for that website, build backlinks, analyse your competitors…and all of that comes before you’ve even started with lead gen and acquiring clients.
This doesn’t mean that Job Killing is a scam or a bad programme, but it is important to be aware of these things.
How does the Job Killing programme work?
If you decide to go ahead and sign up to Job Killing/Lead Gen Builders, you will receive access to video and audio training materials, sales scripts, live training calls, access to a private Facebook group, and 1-1 support if you run into difficulties.
How much does Job Killing cost?
The cost of Job Killing is not disclosed on their website, and even members of the programme never reveal the information.
It is all very hush hush, which is a major red flag.
Through some deep digging on online forums, I found that the basic Job Killing package costs between $8000 – $9000.
They have payment plans available, which work out more expensive.
That’s not all though.
Once in, the programme is one giant upsell.
Their call tracking software (Callsling) allegedly costs $495, you are encouraged to buy ‘Done4U’ websites, ‘Influence’ links, an email autoresponder ($20 per month), web hosting (the one they recommend costs $25 per month per site) and much more.
It is also important to note that due to Job Killing’s own financial interests, the tools they recommend are not necessarily the best, or the cheapest.
For example, they recommend Weebly ($25 per month per site) as a web host, whereas I pay around the same price for 3 sites with Siteground.
They also recommend using Semrush as a keyword research tool (the cheapest plan is $119 per month), while I use Keysearch, which is equally fantastic and costs just $17 per month.
The reason they do this is because they make a commission if you sign up to the products they recommend, so by advertising more expensive products, they will make more money.
You may also end up using PPC (pay per click) ads to fast-track traffic to your site.
All of these things mount up, and as people looking to make money online usually don’t have that much to spare, they may end up taking out a credit card and putting themselves into debt for this programme.
What is included in the cost of Job Killing?
- 30+ hours training in video and audio format
- The Job Killing ‘Proven Lead Generation Blueprint’
- Deal-closing scripts and strategies
- Live training calls twice a week
- Access to a private Facebook group
- Updates to training
Pros and Cons of Job Killing
- The strategy of generating leads through niche websites and selling them on is one that works
- There is a community element with the Facebook group
- Dan Klein has a background in lead gen and knows what he is talking about
- The programme costs almost $10,000 for the basic package, and thousands more for the add-ons
- It will take months for you to begin earning back the money you spent on the course
- Many business owners view lead gen as a scam and are not interested in buying leads
- Once they have received a few leads, the clients may not require your services anymore. This is after you have spent months making a lead gen website for their niche
- The course uses black hat SEO strategies, requires you to set up fake businesses with fake addresses, and could result in your sites being penalised by Google
Is Job Killing a scam?
Job Killing is not a scam.
The business model can work, and there are lots of success stories floating around (although we have no way of knowing the percentage of people that don’t make any money with the programme).
With that being said, the Better Business Bureau grades Job Killing an F (the lowest score a business can get) and have an alert on their website warning people about outdated course material and customer service issues.
Here are some things that past members of Job Killing have had to say about the programme:
‘It is an insanely slow process to get to the money or any decent profit. The biggest problem I had with JK was not the model, the system, because like I said, it works. It’s kind of like a fixer-upper home that you buy to remodel and put all this time and money in before you’re going to rent it out. Takes so much time, and absolutely cash has to be laid out before you’re able to recoup anything. For me, it just became ridiculous.’ (source).
‘I have taken the course. And to be upfront with you it’s a 9k course. It’s definitely not worth it, I wish I knew the price beforehand rather than jumping into a call with one of his sales reps. I did my due diligence and every person I came to contact with didn’t want to tell me the price for the course upfront. As if they were part of the recruitment. This course is not worth 9k in my opinion. You can get this information through the internet/ YouTube for free. Just search up “lead generation” there are a ton of free courses teaching you what these guys do.’ (source).
‘It’s a scam. I joined last October and haven’t made a dime because he relies on you to buy all his own products and add-ons to make your sites generate leads. Dan runs a cult over there and I regret every wasting my money on that course. He’ll kick you from the group if you ever try to offer any kind of help to others in the group because he thinks you’re trying to f**k him over (when really it’s just people trying to help each other out like a family).’ (source).
Reviews from around the web
‘People basically pay a crazy amount of money to join his group, then constantly get pitched to buy more things from Dan. He actually brags about how much money he makes from every livestream he does.’ (source).
‘The training course was less than half the amount of time I was told, there was ZERO one on one training, the information in the course was not only outdated but repetitive, copy/pasted and sometimes straight up incorrect. There was no real networking, just shady link circles to artificially raise your SEO.’ (source).
‘Dan created JK for one reason only and that reason is to exploit his members for money. This is clear as day and have hundreds of people in his group currently that will tell you the same. The program is $8000 which might be ok if there was actually $8000 of value that provided. Unfortunately that is nowhere near the case. The training is a joke but Dan created it this way for a reason. After you pay the amount and go entirely through the training you will be almost as clueless as you were before you started it. What I mean by this is he makes you believe he is giving you valuable information by his wording and tone. This is completely false after you complete the training that you paid $8000 for, you need to purchase a handful of extra programs in his marketplace and I’m talking programs $500 and up to even have an idea of how to succeed in this business.’ (source).
‘The stuff he teaches is 5+ years outdated and even when it did work, it was still scammy and doesn’t actually help businesses in the long run. It’s an okay starting point, but not for the price they charge.’ (source).
‘The owner is a scam artist that has his ‘students’ leverage tactics that go against TOS. He’s set up a one-stop shop where all of the promoted tools are offered through his business. He kicks out business partners if they disagree with him over dumb stuff such as political viewpoints.’ (source).
‘Job Killing is a total scam – made to sell the tools they pitch in the training. It’s not effective on its own – you build the sites and sink money in and then have to pay through the nose for them to get any traction. Do not buy.’ (source).
‘These guys used methods of marketing and lead generation that should be illegal like setting up fake businesses via UPS and websites to get leads. Can definitely find all they teach for free by taking a generation course. Not worth the money!’ (source).
Of course, there are also many positive reviews along the lines of ‘this programme changed my life,’ etc. but it is interesting to see the common themes in the negative reviews.
Job Killing | Final Thoughts
Unlike the network marketing opportunities on this website, Job Killing is not a scam, and it is possible to build a successful lead generation business by joining this programme.
The website builder in me wants to advise against Job Killing due to the black hat SEO techniques that just do not put you in good standing with Google. With that said, many people use these techniques with no consequence, so you have to decide whether you want to risk using them.
You can also find all of this information online for free, and there are an abundance of courses that will help you grow websites that rank and teach you how to build email lists for a fraction of the price of Job Killing.
If you don’t care about that, and you’re fine with spending upwards of $10,000 on a programme that will involve months of unpaid hard work, then go for it.
I’ll say it again – Job Killing is not a scam.
It’s just not worth the money.
An Alternative to Job Killing
If you want to make money online but aren’t won over by Job Killing, or the lead generation model in general, affiliate marketing is a great alternative.
Affiliate marketing also involves growing websites (or your social media accounts), and using those platforms to recommend products/services to your readers.
Every time you make a sale, you receive a commission.
There’s no selling people’s personal information, no cold calling businesses to see if they need leads, and you only need to make one website (if you wish).
Affordable Affiliate Marketing Courses
Below are a few recommendations of courses and other tools that may be useful if you want to build a blog, grow your social media account and make money with affiliate marketing.
The best bit is that if you use our discount code to sign up, you can save as much as 70%, meaning that you getting all of the material at a fraction of the price!
Here are the best affiliate marketing courses:
Affiliate Marketing Diploma – This Centre of Excellence course will teach you all you need to know to get started with affiliate marketing and build your own successful affiliate marketing business. The usual price is £147, but if you use code TRAVELLINGJEZEBEL466 you will get 70% off! (The code is the name of NYBB’s travel blog!)
Blogging Business Diploma Course – This is another Centre of Excellence course that will help you turn your blog into a business. This course is usually £127 but you can get 70% off using the code TRAVELLINGJEZEBEL466.
Travel Blog Prosperity – This is a fantastic selection of blogging courses that you pay for monthly access to, with new material being added all the time. You can get your first month for only $9 (usual price $59.29) when you use code JEZEBEL.
Social Media Marketing Diploma Course – Want to create a successful affiliate marketing business using only the power of social media? Turn your socials into money with this course. It is usually priced at £127 but you can get 70% off with code TRAVELLINGJEZEBEL466.